Bvlgari Fashions

!±8± Bvlgari Fashions

Bvlgari is a name that you can quickly conclude that the spelling is wrong. But once you hear it pronounced as Bulgari and see what the logo looks like, you can guess that it is a fashion brand in the luxury category. It is one of those brands have been around for decades and still competes with other luxury goods retailers today. Knowing a bit more about the fashion label can give you an idea on their strengths as well as their direction as more people continue to buy expensive accessories.

History

The "V" in Bvlgari is actually the Latin letter for "U" so it is really read as Bulgari. This was named after the founder's Italian last name who is Sotirios Voulgaris. His two sons helped him open up a jewelry store in via dei Condotti back in 1905 and were immediately serving the high class and famous people. It was only until the 1970s where the Bvlgari fashion label started to make their way to US soil in New York City as well as other key locations like Paris and Geneva. Control of the business eventually transitioned to Sotirious' grandsons and other relatives where the brand started to branch out to perfumes and properties. The name even became bigger when Marriott International decided to form a joint venture with Bulgari Spa. Then big time luxury name LVMH Moët Hennessy - Louis Vuitton S.A. struck an all-share deal so the Bulgari family gets 3% of the conglomerate.

Product Ranges Covered

Bvlgari is still recognized as its own brand where jewelry is still the main focus. The brand offers a wide variety of engagement and wedding rings along with other elegant rings, necklaces, and pendants. Earrings, cufflinks, bracelets, and chains are also included so it is possible to have a full complete assortment of Bvlgari jewelry.

Because watches are often treated as jewelry as well, Bvlgari offers plenty of Italian designs. It manages to combine these designs with traditional Swiss flairs to separate their watches from other luxury brands.

No fashion brand is complete without its bag, belt, and wallet offerings where they make use of fine leathers to craft some quality goods. They even manage to cover other items that many luxury goods retailers leave out such as money clips, key holders, ties, and writing instruments. Even some luxury sunglasses items are part of today's Bvlgari catalog.

Bvlgari still provides perfumes and fragrances for both men and women. Not only does Bvlgari want to make people smell good and unique but they also want to help people look more beautiful through the skincare products that they offer. Finally, Bvlgari has a separate website for the hotels and resorts that are found in Bali, Milan, and Tokyo.

Interesting Facts

Bvlgari is heavily active in philanthropy since 2009. They continue to raise millions of Euros to support the education programs by Save the Children. They have specially made rings to further back up the cause. A majority of the people that work in Bvlgari offices are also women.